01
Structured brief
Share verified contact details, requirements, budget, timing and available brand assets.
From first brief to quality-checked delivery.
Brands contract Craffords. We manage the briefing record, confirm the right accredited agency, and stay accountable through delivery.
AI assistedHuman confirmedAgency confidentialCraffords overseen
For brands7 stages
02
Managed briefing
Craffords reviews, structures and controls the briefing record and delivery workflow.
03
Service agreement
The brand contracts Craffords India Private Limited for the managed service.
04
Human-confirmed shortlist
AI assists the search; a named Craffords reviewer confirms every recommendation.
05
Controlled introduction
Agency identity is revealed only after superadmin confirmation and oversight assignment.
06
Quality-controlled delivery
Craffords appoints the approved agency and stays involved through checkpoints and reviews.
07
Visible progress
Milestones, messages and engagement updates remain available in the brand workspace.
For agencies7 stages
01
Credentials
Submit registration records, operating details, portfolio, case studies and client references.
02
Screening
A Craffords business-development associate reviews suitability and evidence.
03
Confidentiality
Accept the recorded NDA before any private brand or brief information can be shared.
04
Verification
Documents, portfolio, references and the category interview are checked.
05
Accreditation
Only the superadmin can approve the agency for the accredited network.
06
Matching eligibility
Approved agencies become eligible for AI-assisted, human-confirmed matching.
07
Managed delivery
The selected agency joins the Craffords delivery arrangement and works under quality oversight.
Documentation
What is required, and from whom
These labels describe the process only. Private documents and individual completion statuses are never shown publicly.
Brand
Required- Verified contact information
- Completed structured brief
- Available brand assets
- Craffords service agreement
- Project approvals and feedback
Agency
Required- GST and incorporation records
- Portfolio and case studies
- Client references
- NDA undertaking
- Accreditation interview
- Delivery agreement
Craffords
Required- Named reviewer
- Briefing record
- Shortlist confirmation
- Controlled identity reveal
- Quality checkpoints
- Account and delivery oversight
RequiredUnder reviewComplete
Contract and ownership
Clear responsibility at every handoff.
The brand contracts Craffords. Craffords appoints the approved agency into the managed delivery arrangement.
Craffords controls the briefing workflow. The brand keeps ownership of its pre-existing intellectual property and supplied assets.
Oversight does not stop at introduction. A named reviewer and account owner remain responsible for quality checkpoints and delivery visibility.