Terms for agencies
CRAFFORDS INDIA PRIVATE LIMITED
E-101, 1st Floor, SouthPoint Mall, Golf Course Rd, Gurugram, Harayana-122002
1. Accreditation
Applications are reviewed against operating history, portfolio evidence, client references, registration records and a category interview. Approval is discretionary and may be reviewed after a complaint or delivery concern.
2. NDA and confidentiality
The recorded Craffords confidentiality undertaking must be accepted before private brand or brief information is shared. Referred information may be used only for the approved engagement.
3. Craffords appointment
The brand contracts Craffords for the managed service. When selected, the agency enters the Craffords delivery arrangement and remains responsible for its agreed work, compliance and representations.
4. Referral commission
The fulfilling agency pays a referral commission of 10% initially, reducing to 5% under the disclosed schedule and capped at 12 months per referred deal. The client is never charged this commission.
5. Quality and delivery
Craffords sets briefing and quality checkpoints, monitors delivery, and may require corrective action. The agency must provide timely evidence, updates and outputs for review.
6. Non-circumvention and conduct
Agencies must not circumvent Craffords, misuse confidential information or misrepresent an introduction. False evidence, unresolved complaints or conduct that puts a client at risk may pause or end accreditation.
Contact: care@craffords.in · +9198101 59512